I'm Sarah Howard.
Photographer. Curious. Observant. Always looking.
I live right beside the ocean with my partner, and between us we have five beautiful children — one big, brilliantly blended, slightly chaotic family.
Our life spills between home and the salty shores we are lucky to have on our doorstep.
Surfing. Sailing. Fishing. Time on the boat. Slightly damp wetsuits. Endless sandy feet. Food around the table. Someone always coming through the door hungry. That's us.
It's not particularly polished.
But it's ours.
And that's the point.
I've built my life intentionally around the things that make me feel a deep sense of happiness. I make space for the things that make us feel the most alive and yep, it feels good.
I firmly believe.
You don't need more stuff.
You need more time.
More time with the people you love.
More outside.
More adventure.
More cooking together.
More salty hair and muddy feet.
More sailing at the mercy of the wind.
More saying yes.
More noticing what's already there.
More space for magic.
More life.
Family is my centre of gravity.
Living in a blended family has taught me that togetherness doesn't always look neat. Sometimes it's loud. Sometimes it's chaotic. Sometimes everyone is going in completely different directions. And sometimes, somehow, we're all together — cooking, sailing, swimming, watching the sun go down or sleeping under the stars.
Those are the moments I want to remember.
Not because they're perfect, but because they are fleeting, magical, and the foundations that are building the tapestry of our family.
The muddy feet, the salty skin, the chatter around the kitchen table, the bits that happen in the in-between - that's the good stuff.
That's why photographs matter to me. Not just to remember what happened. To remember how it really felt.
People in their flow.
I'm fascinated by what happens when people stop thinking about how they look and get completely absorbed in what they're doing. The way a body moves. The glance between two people. The rumbling belly laugh. The quiet. The moment nobody notices the camera.
I'm curious about people. And I have an acute ability to notice human emotion, and connection at a deep level.
I don't manufacture moments. I create enough space for something real to happen — and am fully present when it does.
The reality it, life is imperfect and sometimes a little unexpected. And, somehow, amongst all of this it is completely poetic.
Movement is my flow state.
I'm happiest outside and slightly suspicious of sitting still for too long.
Hiking. Wild camping. Sailing. Swimming. Exploring.
I love the ocean. I love the mountains. I love adventure. Most of all, I love the feeling of being in nature, with no idea how the day will unfold.
Most days, my kids surf and sail as many hours as they can between sunrise until sunset, flip flopping between home and the water like it's the most natural thing in the world.
Day to day life isn't separate from my work, it's rather tangled, and this is completely intentional. I find deep joy when the energy around me is full flow.
The art & the strategy.
Fine art trained, with two decades of experience in brand and creative direction I bring two sides to the camera.
An artist’s eye. A strategic mind.
I continue to practise as an artist. Working primarily in print, my creative instinct shapes the way I see — light, composition, texture, colour and, most importantly, emotion.
I understand the bigger picture — the story a brand is telling, who it’s speaking to, and what the imagery needs to do.
Because beautiful imagery is one thing. Imagery with purpose is something else entirely.
want to hang out together?